What Buyers Get When Their CRM Has a Brain With Poggio

Matt Slotnick, founder of Poggio, is tackling one of the hardest problems in enterprise sales: keeping customer context and value narratives current as products, markets and buyers constantly change.

Poggio offers a useful lens into how modern revenue teams are being built, from pricing that aligns to account coverage rather than seats, to a post-UI philosophy that meets sellers where they already work. There are strong lessons here for buyers and operators around standardization, adoption and what it really takes to scale GTM in complex enterprises.

As always, let us know what you think and please reach out if you have feedback.

- Dave

Enterprise revenue teams know the problem: as products multiply, markets shift and account teams grow, value narratives fragment. Sellers show up to the same customer with different stories, outdated context and misaligned points of view.

That is where Matt Slotnick [LinkedIn] and Poggio come in. Poggio helps enterprise revenue teams continuously understand where they are relevant for a customer and align around a single, always-current point of view across sales, marketing and operations.

In this conversation, Matt covers:

• Why enterprise sales teams struggle to maintain a coherent value narrative at scale
• How Poggio evolved from an LLM experiment into a process layer for revenue teams
• Why account-based pricing aligns better than seats as teams and agents multiply
• What it means to sell intelligence software without a clean category or UI
• How buyers can prove value before committing to deep integrations

If you care about scaling enterprise GTM without scaling confusion, this interview breaks down why value narratives decay as companies grow, how misalignment quietly undermines revenue execution and what it takes to build systems that stay relevant as markets and teams change.

The Problem Poggio Solves (00:44)

Dave Ambrose:

Matt, thanks for doing this. For anyone seeing Poggio for the first time, can you give a quick overview of what you’re building and the problem you’re solving? And then maybe how you sell it into the enterprise.

Matt Slotnick:

Yeah, definitely. I’m Matt, co-founder and CEO of Poggio.

In short, we help enterprise revenue teams identify customers that need their solution. If you think about large enterprise sales teams, especially ones selling multiple products, value narratives are constantly changing. Markets shift, products launch, acquisitions happen. Sellers are expected to convey many different value propositions to many different stakeholders.